Online marketing has gone through many different phases since the internet's beginning. Banner advertising has been popular as well as pop-ups, email, etc.
Today, the most popular forms of advertising are done through search engines. Most search engines offer two different forms of advertising: search engine optimization, and pay per click.
The most popular search engines on the internet rank web sites in order of importance. The most relevant or important site gets displayed at the top of the free listings.
Search engine optimization is the process of placing the proper words in the proper areas in the HTML to inform the search engines what the site is about. A properly optimized site can attain a #1 listing without paying a single penny for the placement or the resulting traffic.
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If time is of the essence and the budget is not, then pay-per-click marketing may be for you. Instead of placing certain words in certain areas of the HTML and hoping the search engines respond well, you can buy your way to the top.
Pay-per-click marketing allows you to bid on placement in the search engines and pay the bid amount each time you receive a visitor. This process is much quicker than SEO, but can be much more expensive.
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